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01. Our story

Rastah was founded in 2018 and is led under the creative direction of Zain Ahmad who grew up in London, Toronto, Vancouver and Lahore. He designs from a deeply personal perspective, often sharing his experiences across the cities he grew up as a vantage point for his design ethos.

Rastah is not just a fashion house; it's a movement. Rooted in the rich tapestry of South Asian artisanship and legacy, we endeavor to reshape perceptions through the intimate lens of fashion. Under the visionary guidance of Creative Director Zain Ahmad, each piece narrates a story — tales of experiences, reflections, and resilience in a world that at times underestimates the prowess of a Pakistani designer. Our crafts are more than garments; they are messages, statements, and artistic chronicles. Challenging stereotypes and redefining what it means to be "Made in Pakistan," Rastah is on a relentless journey to alter global narratives and transcend boundaries. Join us as we celebrate a new era of South Asian fashion and storytelling.

At Rastah, we may flirt with tradition but reject nostalgia. These collections are not an ode to the past, but a celebration of the complexities of the present.