Jugnu Button Down
The Handwork
Jugnu Button Down
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Handwoven
Handloom cloth is made by hand from end to end. Yarn is wound onto the warp beam of a pit loom, the khaddi, and woven one pick at a time: the weaver opens the shed with the treadles, throws the shuttle across and beats each row into place with the reed. The slubs and small shifts in tension stay in the cloth. That is the point.
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Hand-Embroidered Details
Kadhai is embroidery worked by hand. A design is traced onto the cloth as a khaka, the cloth is stretched taut on an adda or a hoop, and a karigar works it stitch by stitch in silk, cotton and metallic zari. The needle is guided by eye and by hand, so no two pieces carry quite the same line.
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The Jugnu Button Down is named for the jugnu — the firefly — that tiny flicker of light that cuts through the dark. This shirt carries that same energy: a burst of handcrafted colour on a khaddar base, built for the one who refuses to blend in.
Constructed from half-sleeve khaddar, the shirt features a hand-embroidered cut-danna logo at the chest, surrounded by appliqué florals that are individually placed and secured by hand. Each floral motif is a product of hours of work — a deliberate conversation between tradition and contemporary silhouette.
The purple base gives the shirt its mood: deep, intentional, and unapologetically vivid. The cut-danna logo anchors the piece while the appliqué surround turns the chest into a field of bloom — crafted detail that reveals itself slowly, the way fireflies appear one at a time before lighting up the whole night.
Khaddar is a hand-woven cotton fabric with deep roots in South Asian artisan culture — rough to the touch in the best way, breathable, and built to hold embroidery better than any mill-made alternative. Wearing it is a statement about what you choose to support.
- Fabric
- Half-sleeve khaddar
- Care
- Dry clean only
Features
- Hand-embroidered cut-danna RASTAH logo at chest
- Hand-applied appliqué florals surrounding the logo
- Camp collar silhouette
- Button-front closure
- Purple colourway
Wear it with
Dhs. 485 Dhs. 340
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Beige made in Pak Sweatpants (V6)
Dhs. 411 Dhs. 288
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The craft · Khaddi
کھڈیWoven pick by pick.
Cotton is warped onto a wooden khaddi and woven one throw of the shuttle at a time. The slubs and small shifts in the weave stay in the cloth. That's the point.
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