Pakistan’s first fashion NFT outfit with a digital + physical experience for the owner!

Rastah is proud to present an exclusive 1/1 edition fashion NFT and becomes the first Pakistani fashion brand to represents a landmark moment by making a first-of-its-kind fashion NFT in collaboration with a lahore based studio DMTlabs. This 1/1 exclusive NFT outfit is from Rastah’s latest collection “Love & Fear” and it will be auctioned on one of the largetest NFT marketplaces Foundation on the 12th of November, 1PM EST/ 11PM Pak time. Along with the digital verifiable ownership, the winner of the auction will also receive the actual 1/1 physical outfit.

The Project

The project is inspired by a never ending desire to push the envelope in terms of juxtaposing the physical and digital world within fashion. It serves as an homage to the relentless spirit of the craftsmen of Pakistan, and their unwavering desire to lay their mark on the international fashion community, and this cause at the core of Rastah’s ethos and DNA as a brand. In a country where craftsmen are cut off from the rest of the world due to a lack of digital infrastructure, the NFT serves as a new age rebellion of sorts. A rebellion that screams inclusion and diversity and most importantly recognition. It must be noted here that a portion of these proceeds will be donated to the artisans that work with Rastah and its design team.

The Outfit

The physical piece consists of a hand cut and hand stitched 2 piece gown that is constructed in wool. The garment fits oversized and consists of overlapping panels on the front, along with a button closure on the back. The winning bidder will also receive a written manual of instruction on how to wear this piece. The digital outfit will be a wearable metaverse ready model that can be used in several applications in the metaverse.

The auction will start on 12th November, 1PM EST/ 11PM Pak time

View on Foundation

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