Rastah originally being conceptualized in the chaotic and culture infused city of Lahore, Pakistan, inspiration was never an issue. The raw talent, art, and tradition of the city can be noticed by casually strolling down one of Lahore's narrow gulleys or floundering around small workshops owned by various artists themselves; many of which have been running for generations. However, many of these skillful artists go relatively unnoticed or have been dealt the brunt of mass production facilities significantly being established in South Asia over the last couple decades. Much of the work from Rastah stems out of meticulously collaborating with various such artists, recontextualizing their skill or craft, and enabling them to create one of a kind cross cultural urban wear pieces.